With OceanWP White Label you can display each WordPress deployment as a uniform, internally developed solution. Instead of displaying OceanWP all over the dashboard, you can change these mentions to your own brand name, author information, links and description. The end result is a cleaner, sparser admin experience that feels more like what your studio would have made from day one.
What it does
• Rename the OceanWP theme to your product or agency name
• Replace the theme author’s name, profile URL, email, and description with your brand details
• Swap logos and labels in the Theme Panel so your brand is front and center
• Customize plugin/theme names shown to users for a uniform client experience
• Reduce confusion by hiding developer specific branding and jargon
• Fully reversible switch back to OceanWP’s default branding anytime
Key benefits
• Professional handovers: clients see your brand, not a mix of tools
• Fewer support questions: clearer names and a simpler dashboard reduce how often clients need help
• Unified experience: keep your brand voice consistent across settings and panels
• Safe and non destructive: cosmetic changes only, easy to undo
What you can customize
• Theme name shown in Appearance and Theme Details
• Theme author and link (point to your agency site)
• Theme description that reflects your services and stack
• Labels within OceanWP’s Theme Panel to match your terminology
• Optional branding elements (name, logo, URLs) for a cohesive interface
How it works
• Activate the OceanWP theme on your WordPress site
• Install and activate the OceanWP White Label add on (and Ocean Extra if prompted)
• Open White Label settings and add your brand name, author info, URLs, and descriptions
• Save to apply branding instantly across the dashboard and theme areas
• Optionally restrict access so only site admins can view or edit White Label settings
Use cases
• Delivering sites quickly while still looking “built in house”
• White labeled hosting or care plans with your brand at every touchpoint
• Easier onboarding clients focus on their content, not unfamiliar tool names
What is included
• White Label settings panel inside WordPress
• Fields for brand name, author details, URLs, and description
• Options to adjust Theme Panel wording for a cleaner client experience
• Admin only access to prevent accidental changes by non technical users
FAQ
• Does it change how the theme works?
No only the names, labels, and branding your users see. All features remain the same.
• Can I undo the changes?
Yes switch back to OceanWP’s default branding whenever you like.
• Will my client still get updates?
Yes White Label is cosmetic only OceanWP updates and features continue as usual.
• Do I need Ocean Extra?
In most cases, yes Ocean Extra is commonly used with OceanWP to access Theme Panel features and settings.
• Is it safe to use on client sites?
Yes it is designed for handovers. Changes are reversible and limited to the WordPress admin area and theme details.


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